Maximize SSAI Revenue and Improve the Streaming Experience with Ad Prefetching

As viewers continue their shift towards streaming platforms across the globe, the pressure to deliver broadcast-quality ad experiences has never been higher. However, much of today's dynamic ad insertion infrastructure does not perform well when audiences reach millions of concurrent viewers. In this session, we'll dive into how real-world customer implementations of ad prefetching can meaningfully improve viewer experience and operational resilience, while also boosting ad revenue for high-profile events. We'll explore practical architectures for implementing prefetch workflows, including best practices for managing concurrent requests for both decisioning and measurement at scale. Whether you're a streaming service provider, broadcaster, or content publisher adapting to the streaming-first future, you'll walk away with actionable insights on how to optimize your SSAI infrastructure and maximize monetization potential while delivering the seamless viewing experience that modern streaming audiences demand.