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Lessons Learned From Streaming the 2025 Super Bowl to 15.5M Viewers

This presentation details the strategies and technical execution that made live streaming possible for a record-breaking audience. Achieving this level of performance required meticulous preparedness, rigorous load testing, and a relentless focus on operational excellence. From optimizing infrastructure for massive concurrent viewership to implementing cutting-edge low-latency solutions, every aspect of the approach was designed to ensure a flawless viewing experience. Learn key lessons on scaling efficiently, mitigating potential failures, and the critical role of real-time monitoring in delivering an uninterrupted, high-quality stream to millions.

Adam Brown

Co-Founder & CTO

Mux

Adam Brown co-founded Mux in 2015 and leads technology and architecture for the developer-first video infrastructure platform. With deep roots in video technology, Adam has built high-performance encoding systems, low‑latency live streaming pipelines, and scalable cloud video infrastructure, including during his time at Zencoder and Brightcove, with additional experience in VR rendering at Otoy.

Known for merging engineering rigor with developer empathy, he’s focused on enabling seamless, scalable video delivery and real-time analytics through API-first products like Mux Video and Mux Data.

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