Panel: Engineering Monetization and Personalization at Scale in Streaming

Free Ad-Supported Television (FAST) has opened up new opportunities to bring high-quality content to broad audiences without paywalls, reshaping the future of streaming. As platforms expand and converge around personalized, scalable, and monetizable services, technologies like Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (SGAI) are transforming how content is delivered and monetized. This panel gathers top technologists from leading media companies to share how they are building and operationalizing the future of streaming—powered by innovation, automation, and inclusive infrastructure that scales with viewer expectations.